Campaigns That Connect℠

For YMCA Associations & Partners

We know the YMCA

From childcare and aquatics to youth sports, day camps, and community outreach; our team at 2060 Digital understands the YMCA’s unique business model, seasonality, and brand standards. We specialize in campaigns that reflect your mission, connect with your community, and deliver measurable results.

How We Help YMCA Partners

  • Customized Campaign Strategies: Tailor digital advertising spends and audience targeting to meet the needs of each association.

  • Integrated Performance Tracking: Connect campaigns directly to GA4 and Daxko, so your team can easily track Return on Ad Spend (ROAS) and measure performance.

  • Data-Driven Retention & Growth: Use membership data to power retention campaigns and build look-alike audiences for new membership growth.

  • Creative Support: Extend your internal team with on-brand, cohesive creative design services that maintain the Y’s trusted identity.

  • Seasonal Recruitment Campaigns: Run targeted campaigns to fill key seasonal positions ensuring every program is fully staffed.

  • Google Grant Optimization: Maximize the impact of your YMCA’s Google Grant to build awareness and reach more members without eating into your paid marketing budget.

  • Specialized Program Campaigns: Promote high-impact initiatives like overnight camps and seasonal programs with customized audience strategies.

YMCA Campaign Highlights

Our partners have seen measurable results from tailored membership and recruitment strategies, including:

10.4%
Increase in Average Engagement Time per Active User

Keep visitors interacting longer through customized, data-driven campaigns.

19.9%
Increase in Key Events

Drive more meaningful actions — from program registrations to membership inquiries.

27.8%
increase in year-over-year revenue

Experience growth through strategies that strengthen retention and acquisition.

391%
increase in purchase events

Transform interest into sales with creative campaigns that inspire action.

See what we can do for you

Our Partners

We’re proud to collaborate with YMCA associations across the country:

  • YMCA of Metropolitan Dallas

  • YMCA of Central Kentucky

  • YMCA of Greater Birmingham

  • Great Miami Valley YMCA

  • YMCA of Central Ohio

  • Countryside YMCA

We’re Certified Digital Experts. But don’t take our word for it.

Our campaign managers hold over 100 industry certifications; giving you confidence your campaigns are managed by certified professionals who understand both your mission and your metrics.

About 2060 Digital

  • Formed in 2012, 2060 Digital has quickly scaled to 14 offices with client’s throughout the U.S.

  • As a Google Premier Partner, we implement all Google Digital Strategies and adhere to Google Best Practices.

  • All campaigns are managed in the U.S. by certified Google professionals.

  • We utilize Google’s Tier-1 data, allowing you to be in front of your prospects and customers when they’re searching for your products and services.

  • 2060’s Performance Strategy guarantees you only pay when prospective customers engage with your business online. No more paying for empty impressions.

Ready to Grow?See What We Can Do For You

2060 Digital's data-powered, expertly-executed strategies address the full customer journey and deliver real, bottom-line results you can see, share, and celebrate. Reach out today to the start conversation.